The Alzheimer's Research Trust, which is based in Cambridge, has called for volunteers to help its fundraising efforts reach new heights, in a similar way to the support for the UK's leading dementia research charity over the last few weeks.
Successful local fundraising has bolstered the organisation, with £1,000 collected from recent appearances at local shopping centres in the city.
Charlotte Garner, the community fundraiser for the Alzheimer's Research Trust, said that the organisation is delighted that dementia is now "getting the attention it deserves" and the charity is overwhelmed by the support it has received, particularly in Cambridge.
She continued: "Our recent fundraisers around the city have raised vital funds for dementia research and helped us inform the public about our important work and meet some of our brilliant supporters in the region."
Last week, the Alzheimer's Research Trust launched a nationwide TV campaign to highlight the need for more research into the "devastating" Alzheimer's disease and accompanying forms of dementia.
Read more about Barchester's dementia care homes.