The Motor Neurone Disease (MND) Association is the charity of choice for the Midlands Co-operative Society's staff this year, following its election for donations between 2010 and 2011.
Lee Daggett and David Sales, county cricketers for Northamptonshire, were on hand to help with the launch of a new partnership at the chain's food store in Raunds.
Chief executive of the MND Association Kirstine Knox said the organisation is "thrilled" to be the selection of choice for staff of the Midlands Co-operative Society and she is looking forward to working with the charity partner for 2010 and 2011.
She added: "The progress made in the care and support of people with MND is staggering, but the need for support remains urgent.
"With the money raised by Midlands Co-operative we really will be able to make a difference to people living with this fatal disease."
MND seems to come about for no apparent reason in those with no family history of the disease though, in five to ten per cent of cases, family history of the disease shows that an inherited genetic damage causes the neurological disorder.
Find the nearest Barchester care home.