People of the baby boomer generation in the US are unaware of the symptoms of Alzheimer's disease, despite being increasingly at risk of developing the condition.
According to a survey conducted by the Alzheimer's Society, 23 per cent of survey respondents could not name even one early sign of Alzheimer's although half of those questioned did know that memory loss is a major symptom.
However, only a small minority could name other critical indicators such as changing behaviour, reasoning and personality.
This lack of knowledge is dangerous due to the fact that the risk of developing the condition doubles every five years after the age of 65.
In other Alzheimer's news, scientists from the University of Illinois have found a drug target in the brain that could potentially revolutionise the treatment of the condition.
Researchers discovered a receptor embedded in the membrane of neurons and other cells, which is activated by a protein fragment linked to Alzheimer's.
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