A "dignified death" is what people who are terminally ill should have, according to one sector expert.
Policy manager at Macmillan Cancer Support Duleep Allirajah said that family and carers also need support through the difficult time.
He said: "With cancer alone, one in three people will be affected by cancer, either because they have cancer, or because a close relative or friend has had cancer."
The government's End of Care Life Strategy would only be effective if patients specify how they would like to receive care, Mr Allirajah continued.
He also said the NHS needed to address how many people are dying without having their wishes recorded.
The Department of Health announced that £286 million would be given to back the End of Life Care Strategy, which aims to provide high-quality care for people approaching the end of their lives.
It aims to ensure that people will pass away surrounded by loved ones and a friendly environment.
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