Sir Michael Parkinson has been appointed a National Dignity ambassador as part of the government's efforts to ensure older individuals are treated with dignity.
As part of his new role, the former broadcaster joined care services minister Ivan Lewis on the launch of the National Dignity Tour yesterday.
The tour aims to visit every region of England promoting the newly-launched Dignity in Care campaign and encouraging people to become dignity champions as well as giving advice on best practice.
Speaking about his new role, Parkinson said: "I am honoured to take on this role as Ambassador for the government's Dignity in Care campaign.
"I have always had immense respect for the contribution older people have made to our country."
He added that he intends to use his new position to make a "real difference" and ensure that levels of dignity are maintained for elderly people.
This follows news that Baroness Julia Neuberger has called on charities such as Age Concern and Help the Aged to get angry about the lack of dignity some elderly individuals receive.