Saga is urging people not to forget older adults during the Big Energy Week.
Over-60s are among some of the most vulnerable people in the UK and many of them face fuel poverty as a result of energy price hikes in 2011.
However, some 87 per cent of over 50s believe that it is the government's job to help vulnerable people heat their homes, but only one per cent of over 50s believe that older adults do not need help in meeting fuel requirements.
Last winter 25,000 pensioners died from cold-related illnesses. Moreover, some 46 per cent of older adults with health conditions are fearful of how the cold weather will affect their symptoms, according to Saga.
Dr Ros Altmann, director-general of Saga, explained: "With energy bills at record highs and pensioner Winter Fuel payments being cut this year, it is vital to be aware of the needs of older people struggling to keep warm."
In a response to the problem, the government launched the Cold Weather Plan for England, which aims to protect the health of vulnerable people by keeping homes warm.
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