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MS Society celebrates Twitter success

15th July 2009

After a successful launch in May 2008, the Multiple Sclerosis (MS) Society has now recruited over 1,000 followers to its cause, the charity announced.

Highlighting developments in fundraising events, awards and lifestyle for MS, the organisation is using Twitter alongside Flickr and YouTube as a means of reaching a more techno-savvy audience.

Carol Naylor, the web manager of the charity, explained that Twitter is another way it wants to update people about domestic and elderly care in an "accessible and easily-digestible way".

She explained that it also allows a connection to people who may be touched by the condition yet do not know about the support and information that is available to them.

Ms Naylor added: "If they want to know more they can follow a web link for more details. It's been very popular and we've received feedback from followers to say they value our tweets."

Around 100,000 people are affected by MS each year, with the MS Society running respite care centres and providing grants to such people.

Please click here for advice to help you find the right type of care.