This Morning viewers have helped raise over £220,000 for the Alzheimer's Society through a two-and-a-half week Christmas appeal.
The programme has been showing interviews with people with dementia and their carers.
Studio chats with celebrity supporters, such as Lynda Bellingham, have also been aired.
Presenters Eamonn Holmes and Ruth Langsford announced the total to a delighted group of the society's members, employees and celebrity promoters.
"These donations will allow us to provide support for people with dementia across the UK through our network of support services, telephone helpline and research programme," commented Neil Hunt, chief executive of the Alzheimer's Society.
A special Christmas party was held in celebration of the appeal's success, with TV star Tony Robinson and recent X Factor contestant Danyl Johnson joining in the festivities.
In other positive news for the Alzheimer's Society, the organisation was chosen by Capita LGS as its charity of the year, meaning the two bodies will continue working with one another.
Find out more about Alzheimer's disease care at Barchester homes.