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MND campaign nominated for social media award

MND campaign nominated for social media award
25th November 2009

The Motor Neurone Disease (MND) Association's first broadcast advertisement to raise awareness of the condition has been shortlisted in this year's Mashable Annual Open Web Awards.

In its third year, the social media award scheme opened voting back in October and since then, nearly 350,000 online votes have been made from across the globe for a long list of nominees.

However, the MND Association's hard-hitting video, Sarah's Story, is now a "serious contender" for the best social media ad campaign after being voted into the top ten shortlist.

At 90 seconds long, the advert features Sarah Ezekiel - a woman diagnosed with MND nine years ago - being attacked by an invisible force with such gravity that a number of complaints were registered with the Advertising Standards Agency - comments which were later rebuffed in favour of the charity.

The MND Association and Sarah Ezekiel are urging supporters to vote now and raise the awareness of the devastating disease.

Earlier this month, Sarah's Story won Best Crafted Commercial 2009 at the BTA Craft Awards in London.

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