The Motor Neurone Disease (MND) Association is asking its supporters to help it out in its initiative to become the Midland Co-operative's Charity of the Year.
A successful bid by the organisation's corporate fundraising team saw the MND Association become selected as one of only three charities going forward to vote by staff from Midland Co-operative this month.
If the partnership proves to be successful, it will likely bring in around £100,000 per year between 2010 and 2011 and will be used to fund "vital equipment" around the Midlands.
MND Association director of fundraising Douglas Graham said: "If you know someone connected to a Midland Co-op outlet (supermarkets, travel shops, and funeral homes) please ask them to vote for the MND Association when they receive their voting pack."
Alongside its national support service MND Connect, the MND Association operates a network of over 95 branches and groups, providing local support and raising awareness and money for the charity.