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MND Association announces new branding

MND Association announces new branding
18th February 2009

The Motor Neurone Disease (MND) Association has unveiled its new look this week in order to reflect the growth and development of the organisation.

A new logo and branding is aimed at changing the visual identity of the organisation, the charity highlighted, adding that it also hopes to show its passion and innovative ways it fights against the problems the disease creates.

Director of communications at the MND Association Donna Cresswell said the logo was the focal point of the rebranding, which depicts the letters MND in blue with segments removed from them, followed by a whole orange A.

She explained: "The logo was inspired by the idea of connections and disconnections. MND disconnects people from their own bodies and their lives. The MND Association reconnects them with their friends and family and their quality of life."

The announcement coincides with the recent campaign in cinemas that the MND Association launched, which details the story of Sarah Ezekiel, a sufferer of the condition for the last nine years.

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