A new charity which is being formed by a merging of Help the Aged and Age Concern England has announced the appointment of its chief executive officer.
Tom Wright CBE - currently chief executive of VisitBritain - will take on the role early next year, it has been confirmed.
His early challenges will be to create a name and brand for the new charity and to successfully bring together over 2,000 staff from both organisations under the one umbrella.
Diane Jeffrey, chairman of the new charity, suggested that Mr Wright's experience will be "pivotal" in ensuring the success of what will be the "most powerful voice for older people in the UK".
Mr Wright himself said he was "thrilled" to have been chosen for the role, adding "the challenges that face us are immense".
Another leading charity meanwhile has called for more time to be devoted to dementia care in the training of healthcare professionals.
The Alzheimer's Society made the statement in its new book entitled Growing, which is the final instalment of its Feelings Matter Most series.
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