A Christmas appeal led by ITV daytime show This Morning has raised £132,575 for older people across the country, it has been revealed.
The fortnight-long appeal came to a climax last Friday, when over 40 staff from the charity attended the show to find out how much was collected by generous viewers.
One of the biggest donators, the high street bank Abbey, put £15,000 into the fund to ensure that poverty, social care and isolation would be better addressed by the charity.
Director-general of Age Concern Gordon Lishman said the raising of such a large amount of money by the campaign will go a long way in helping his charity provide services to many elderly people across the country.
He continued: "We would like to thank the This Morning team for giving us the opportunity to show the importance of the work we do with older people across England."
Yesterday, Age Concern revealed that less than half of households in the UK were aware of discounted energy bills for the poorest customers.
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