A new campaign has been launched to raise awareness of dementia.
The project, named 'Worried About Your Memory?', aims to stress the importance of getting an early diagnosis and offers advise on how to consider if forgetfulness is related to poor memory or the start of a medical issue.
Commenting on the new campaign, Neil Hunt, chief executive of the Alzheimer's Society, said that he hopes encouraging people to seek medical advice sooner will mean that they can get the emotional and medical care they need as early as possible.
He added that this could lead to individuals having a "greater chance to live life as well and as fully as possible".
Some £500,000 has been donated to the 'Worried About Your Memory' campaign under the National Dementia Strategy for England.
The Alzheimer's Society recently claimed that there is an "acute" lack of understanding surrounding the symptoms of dementia, which is leading to people not seeking medical help.