Former GMTV host Fiona Phillips has struck an alliance with glamour model Katie Price after the former wife of Peter Andre backed her stance on people with Alzheimer's disease receiving more help.
Ms Phillips has long campaigned for a variety of Alzheimer's-related issues after watching both her father and late mother get the disease.
Fiona said that she had a remarkable amount of feedback following her Dispatches interview, including one tweet in particular from Katie, who said: "Just watched a doc with Fiona Phillips an' she touched my heart. I'd like to say what a good woman she is - keep up girl."
Ms Phillips responded: "Thanks, Katie, I will, even though the main political parties don't seem to be making Alzheimer's a healthcare priority in the run up to this year's election."
Katie Price's current beau, cross-dressing cage fighter Alex Reid, has been making more headlines recently after starring in the latest - and last - incarnation of Celebrity Big Brother.
Find out more about Alzheimer's disease care at Barchester homes.