Welsh farmers are being asked to consider a career in social care work.
The Social Care Partnership has said that the need for carers in rural areas is growing and many of the skills required are ones that farming families have in bucketfulls.
A pack of case studies has been produced by the partnership in an effort to encourage the career shift, which would enable many to earn money 'on the side' of farming.
"We need to attract and develop a skilled local workforce to deliver care and offer services to rural communities," said Parry Davies, chair of the Mid Wales Social Care Partnership.
"Farming families already have many transferable skills required by the care sector and the remainder we can develop through training," he told Farmers Weekly Interactive.
There are currently 150,000 people in Wales using care services at a time when farming income is decreasing.