A major budget airline has made a large number of collections for a leading charity in the UK during the summer.
Passengers on easyJet flights collectively raised no less than £426,134 as part of an effort to meet a £1 million funding target for people living with dementia across the UK, donating their current savings to the Alzheimer's Society.
It is hoped that the second round of collections during summer 2010 will help the company reach its targets, with praise heaped on those that have already managed to make a contribution.
The charity explained: "The collections have also proved to be a fantastic platform for raising awareness of Alzheimer's Society and dementia amongst the thousands of easyJet passengers and employees."
It follows another fundraising initiative for the Alzheimer's Society in the south of England at the end of September, when 1,400 balloons were released in memory of those affected by dementia and representing ten per cent of the estimated numbers of people now living in the county with the condition.
Please click here for advice to help you find the right type of care.