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DKNY launches support campaign for MS Society

DKNY launches support campaign for MS Society
6th October 2009

DKNY has pledged money to a leading charity after one of the fashion house's staff was affected by multiple sclerosis (MS).

Donna Karan UK support manager Marlo Donato Parmelee, the woman in question, has written a "candid, humorous and inspirational" book about her MS diagnosis in 2004 at the age of 32, as well as her subsequent dealings with the condition.

Between 18:00 and 20:00 GMT on Thursday October 29th, the flagship DKNY store in London's Old Bond Street will open its doors, where Marlo will present the book, entitled Awkward Bitch: My Life with MS.

The book will be on sale during the evening's champagne reception and reading, with ten per cent of each sale going to the MS Society.

DKNY clothes will also be subject to a ten per cent discount and a further ten per cent of overall sales will go to the charity.

Commenting on her condition, Marlo asserted: "I fight MS out of spite, as I refuse to let something stop me from doing what I want to do. I simply refuse."

It joins other initiatives run by other companies for the MS Society, such as the Barclays Counter Appeal which is selling Beano-themed pin badges to raise cash for the charity.

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