In light of new research showing fewer people are dying from heart disease and heart attacks, heart charities have called for even more to be done to improve outcomes.
Barbara Harpham, national director of Heart Research UK, argues that government funding is lacking and clinical trials of much needed technologies are yet to materialise.
She said: "The ideas are there and any way of putting extra money into funding will reap benefits."
She explained that the government was often reluctant to invest in new and innovative technologies, which holds back potential progress.
"I would certainly like to see the government do cholesterol testing from the age of 35 onwards.
"If you can find out at 35, early on, that you have high cholesterol and therefore you're laying down a furring of the arteries, it's far better for you to know…so you can take a cholesterol-lowering diet."
She concluded: "The expertise in this country is just amazing, it's brilliant. We have brilliant scientists and if they were funded, I'm sure a lot more could come out."