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Barchester opening new care home in north-west Hampshire

Barchester opening new care home in north-west Hampshire
11th June 2009

Barchester Healthcare is proud to announce that it is opening another top-class facility for elderly care in north-west Hampshire.

In order to expand on its business - which already looks after the interests of over 10,000 residents in more than 200 locations - the company is to open Rothsay Grange through a high-profile launch event this month.

Taking place between June 20th and 21st, Barchester hopes it will increase footfall and awareness of the home, taking a number of steps to promote the new institution in the local press.

A spokeswoman for the new home said: "We are backing that up with a full page advertisement in the Hampshire Chronicle, which is the county press, and we are also doing a radio advertising campaign that is running now six times a day up until the open house."

She added that sight and signage are prominent in the promotional campaign, explaining that the company wants to show it is proud to bring award-winning care to the north-west Hampshire region.

The purpose-built home is in the picturesque parish of Penton Mewsey and offers 24-hour nursing and residential care to those desiring a "stress-free luxury environment with fine dining and activities".

Please click here for more information on Rothsay Grange.