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Alzheimer's society launches new initiative

23rd September 2005

The Alzheimer’s Society has launched a new initiative to raise awareness of vascular dementia.

Vascular is the second most common form of dementia in the UK but many people have never heard of the condition.

One in four people who have a stroke go onto develop vascular dementia within three months. Yet health professionals often miss the link. This means many people remain undiagnosed and are unable to access the care and support they need.

These concerning facts have spurred the Alzheimer’s Society to launch the Hearts and Brains project, the first ever project by a UK charity to focus on vascular dementia. Vascular dementia is caused by problems with supply of blood to the brain and it affects over 150,000 people in the UK.

The Society aims to raise awareness of the condition, and the risk factors associated with it. As part of the project the Society is encouraging people to ‘love their brain’ highlighting simple ways to keep your heart and brain healthy and reduce the risk of vascular dementia.

Neil Hunt, chief executive of the Alzheimer’s Society, said many people do not realise the things they can do to reduce their risk of vascular dementia.

"Leading a healthy lifestyle doesn’t just keep you physically fit but can help keep your brain in good shape too. This new campaign is asking people to think ahead about dementia – you can act now to reduce your risk. It’s time to realise a healthy heart equals a healthy brain," Mr Hunt said.