Hugh Dennis, the actor and comedian regularly seen on BBC's Mock the Week, has called for people in Yorkshire to sign up and raise money for people with dementia in this year's Great Yorkshire Run.
The star was at the launch of the event in order to encourage individuals to join him in his bid to raise much-needed funds for the Alzheimer's Society.
Last year, the scheme raised £1 million for the charity and the organisation is looking to outdo this target.
Hugh said that he supported the Alzheimer's Society in the Great South Run so he is looking forward to a change of scenery this year at the Great Yorkshire Run.
"I urge everyone in Sheffield to sign up and start raising money today," he added.
The financial cost of dementia to the UK is around £17 billion a year and family carers of people with the disease are able to save the country over £6 billion every year.
Read more about Barchester's dementia care homes.