An NHS trust in Oxfordshire has teamed up with its local branch of Age UK to produce an exercise DVD for the over 50s that is designed to reduce the risk of dementia.
Oxford University Hospitals (OUH) trust has joined forces with the charity to launch a three-year programme called Generation Games in an attempt to encourage people in the area over the age of 50 to participate in regular exercise.
The DVD will be made available to order in the coming weeks. It is essentially free, but a small fee will be charged to cover delivery, Oxford Mail reports.
Dr Natasha Jones, sports and exercise medicine consultant at OUH trust, said: "As doctors, we spend a lot of time treating people for illnesses which are direct side-effects of being less fit and active. Exercise has been shown to reduce the risk of dementia by 30 per cent."
A helpline has also been launched, which will direct callers to sporting activities and exercise classes in their area.
Read more about Barchester's dementia care homes.