The Department of Health (DoH) is contacting people across the UK and urging them to make a real difference to the lives of older and disabled people in the country, following the first national Dignity Action Day held yesterday.
It was argued that simply treating people in these demographics with dignity can make a massive difference to the lives of the thousands of people in England who are receiving care and support.
The DoH defines dignity as receiving personalised care and having it delivered with respect and in the knowledge that they are being addressed as an individual.
Care Services Minister Phil Hope said that dignity must be at the heart of care and to succeed, the care and support system is being changed to make it fairer, more affordable and much more simple.
He added: "The ageing population means more of us will need care and support at some point. We’re asking the public to give a bit of time to make a big difference to the lives of those receiving care by becoming a Dignity Champion."
This week, top experts from the field of dementia research met for the first time with Mr Hope to highlight the need to improve the volume and quality of work relating to the issue from researchers in the UK.