A woman from Hertford is looking to raise money for dementia research by celebrating Halloween a little early.
Alison Cranage will be competing in the Great South Run on October 24th in witch's costume, as she bids to raise funds for the Alzheimer's Research Trust.
Working as a scientific communications officer for the charity, Ms Cranage is well aware of how important donations like hers are for the future of dementia research.
She said: "Through my job, I'm all too aware that research into Alzheimer's disease is hugely underfunded.
"This gives me an opportunity to help by raising money and getting the message out there about the vital work we do at the charity."
The charity's community fundraising manager Miranda Mays reiterated that their work is entirely dependent on the generosity of people like Ms Cranage.
According to the Alzheimer's Society, caring for people living with dementia costs the UK economy more than £20 billion each year.
Find the nearest Barchester care home.