A leading dementia charity is appealing to its loyal supporters, asking to be remembered in their wills.
The Alzheimer's Society is one of over 140 registered UK charities that are seeking to use Remember a Charity Week, which began yesterday (September 13th), to highlight the importance of posthumous donations.
Charitable gifts left in wills form the bedrock of the Alzheimer's Society's dementia research funding, with UK charities benefiting from around £2 billion a year in this way - equivalent to 25 Comic Reliefs.
The Alzheimer's Society's legacy marketing manager Ashley Rowthorn says that many people are not aware that they can donate money in this way.
"But the truth is, after looking after family and friends, a small share of whatever is left can make a real difference [to] us and the work we are doing to support people with dementia," he said.
According to the Alzheimer's Research Trust, dementia care costs the UK economy more than £20 billion a year.
Find out about dementia care and support services at Barchester care homes.