Cyclist Phil Swanston is nearing the end of his epic journey in aid of dementia research.
Staff from the regional branch of the Alzheimer's Society lined the Britannia Pier in Great Yarmouth to welcome Mr Swanston as he passed the 4,500-mile mark on his 5,000-mile journey.
Mr Swanston saw his mother succumb to Alzheimer's disease, and after promising her he would pedal around the entire coast of Great Britain, she unfortunately died before he could finish.
This just made the cyclist even more determined to finish - he has raised over £14,500 for the charity so far and expects that to rise much further when the last 500 miles are completed.
"The funds will help Alzheimer's Society support people to live well with dementia today, and fund research to find a cure for tomorrow," he said.
According to the Alzheimer's Research Trust, caring for people with dementia costs the UK economy more than £20 billion each year.
Read more about Barchester's dementia care homes.