A charity football match in Tonteg, near Pontypridd, was held in memory of 28-year-old care worker Stuart Flood, who died suddenly in November and was well-known for his work with dementia.
Players and spectators alike at the Llantwit Fardre Football Club faced the howling winds and icy weather to raise well over £3,000 for the Alzheimer's Research Trust, the leading research charity for dementia in the UK.
Rebecca Wood, chief executive of the Alzheimer's Research Trust, said: "By raising money for vital dementia research, they are helping to bring us closer to finding new preventions, treatments and the cure so desperately needed, giving hope to some of the people Stuart cared for and to future generations."
She added that the £3,000 raised through the charity football match will go towards funding 32 days of "world-class research", which she branded "fantastic".
The Alzheimer's Research Trust is dedicated to funding studies into Alzheimer's disease, vascular dementia, Lewy Body disease and fronto-temporal dementia.
Find out more about Alzheimer's disease care at Barchester homes.