Standards of care for older adults are going to be improved by the government as a result of greater transparency, it has been claimed.
Health secretary Jeremy Hunt has announced that for the first time, local authorities are going to identify areas where older adults suffer most acutely from loneliness.
It was noted that this will allow them to tackle the growing problem of social isolation and its harmful effects.
"Tackling loneliness, by giving people better care and improved services, is another step towards making the UK one of the best places to live in Europe for older people," said Mr Hunt.
He added he wants the highest standards of treatment and care in the UK's hospitals, as well as in its care homes and in the community.
Mr Hunt cited research showing more than half of those over the age of 75 live alone and half of older adults say their television is their main company.
Age UK recently announced it is launching its Spread the Warmth winter campaign - backed by actress Helen Mirren - to encourage individuals to support older adults in the community.
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