PDS to rebrand as Parkinson's UK in April

From April 8th, the Parkinson's Disease Society (PDS) is changing its name to Parkinson's UK and will package it with a "fresh new identity" and a "bold strategy" for the charity, it has been stated.

The organisation has asserted that people simply do not know enough about Parkinson's disease or what the PDS does, even to the point where GPs and health professionals are out of the loop alongside the general public.

It said that it wants to raise over £110 million in the next five years to fund ambitious plans to increase awareness, while also funding research to find a cure.

Steve Ford, the chief executive of the PDS, said that he is really excited about the new identity and said that Parkinson's UK and explained how it highlighted the charity's commitment to change attitudes towards Parkinson's, while also funding research to find a cure and inspire people.

"It will allow the voice of people living with Parkinson's to be heard much more clearly and make sure that everyone knows that because we are here, no one has to face Parkinson's alone," he added.

While exact global figures of the number of people with Parkinson's disease are not available, it is estimated that four million people worldwide have the condition.

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